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Malaysian Products Power Their Way To Global Market
Tuesday, December 4, 2007
Malaysian Products Power Their Way To Global Market


PETALING JAYA, Dec 4 (Bernama) -- Made-in-Malaysia products are now powering their way into the European market, including the United Kingdom.

Domestic Trade and Consumer Affairs Minister Datuk Shafie Apdal said Malaysian products were manufactured to the highest standards, meeting and often exceeding international quality standards benchmarks.

He said Malaysia had a distinct advantage in the supply of halal products and services.

"For not only are the products of excellent quality and presentation, our processes for inspection and certification are second to none.

"Furthermore, Malaysian products are recognised as being produced under stringent health and safety standards, and in a place where there is a clear commitment to responsible care for the environment," said Shafie at the Supplier Conference 2007: Partnering with Tesco UK, here.

On Malaysian halal products, the minister said they were widely perceived as a reliable brand conforming to diverse market requirements which met global standards of quality, product and service integrity, and could be targeted for non-Muslims as well.

"What I want to stress is the importance of companies to be alert and responsive to new market opportunities, not just in Malaysia but, as we are witnessing today, across the world," he added.

The conference, jointly organised with Tesco, provides guidelines to Malaysian small and medium industries to enable them to know the detailed requirements of the UK market.

Shafie also told a press conference that there would be no price control for the upcoming Christmas and Hari Raya Aidiladha celebrations.

"However, this does not mean that businesses should raise the price of controlled items. The government will take action on this matter," he said.

-- BERNAMA

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